Whitepaper: Conversion Architecture
Research has shown a major difference in conversion and return on investment between companies that test their online communications and those who don’t.
So why doesn’t every online business have a regular testing program? The fact is that many businesses and marketers are confused about where to begin, and how. Some that do test don’t do it often enough, or are not sure how to interpret the results.With so many potential areas to test, including home page, landing pages, pay‐per‐click ads, emails and now the influence of social media, marketers need to know:
• Which tests provide the biggest potential return on investment
• How to structure tests for consistency and accuracy
• How to continue improving test results and duplicate success
First of all you need a solid benchmarking framework for basic online testing that enables you to realise significant gains in conversion and revenue.
Get in Touch
