Whitepaper: Landing Page Design
A Landing page is where visitors land after clicking on an email link, a search engine result, a banner ad, or manually type in a specific advertised address.
• It may be the Home page… but not necessarily
• There may, or may not be navigation to other pages
• There should be a specific objective with minimal distractions
The following Whitepaper covers the 6 steps of Landing Page Design -
- Define Success
- Define your Customer
- Selecting Domains
- Wireframing
- Copywriting
- Testing & Tweaking