Whitepaper: Local Search Optimisation
Unknown too many in the Internet marketing industry, is that 82% of all searches currently performed in Google, have a local component to them.
This means that most searches are being performed by individuals looking for products or services which are “close to home”. At this time, Google Places now dominates the first page of localised search queries, making it increasingly more vital that business have a Google Places listing, and that it is created in an effective fashion, which will provide the greatest result. Listings served through Google Places are now an amalgamation of results Google’s Map Listings, as well as organic search results which have a geo-specific element to them.
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